{"id":11130,"date":"2021-02-15T23:11:39","date_gmt":"2021-02-15T23:11:39","guid":{"rendered":"https:\/\/totalsynergy.com\/?p=11130"},"modified":"2023-01-06T06:40:27","modified_gmt":"2023-01-05T19:40:27","slug":"katherine-shannon-laurence-associates","status":"publish","type":"post","link":"https:\/\/totalsynergy.com\/katherine-shannon-laurence-associates\/","title":{"rendered":"Katherine Shannon \u2014 Laurence Associates"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light\" style=\"min-height:250px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img decoding=\"async\" width=\"2200\" height=\"827\" class=\"wp-block-cover__image-background wp-image-11123\" alt=\"\" src=\"\/wp-content\/uploads\/2102-Laurence-Associates-Blog-Header-2200x827-1.jpg\" style=\"object-position:50% 23%\" data-object-fit=\"cover\" data-object-position=\"50% 23%\" srcset=\"https:\/\/totalsynergy.com\/wp-content\/uploads\/2102-Laurence-Associates-Blog-Header-2200x827-1.jpg 2200w, https:\/\/totalsynergy.com\/wp-content\/uploads\/2102-Laurence-Associates-Blog-Header-2200x827-1-300x113.jpg 300w, https:\/\/totalsynergy.com\/wp-content\/uploads\/2102-Laurence-Associates-Blog-Header-2200x827-1-1024x385.jpg 1024w, https:\/\/totalsynergy.com\/wp-content\/uploads\/2102-Laurence-Associates-Blog-Header-2200x827-1-768x289.jpg 768w, https:\/\/totalsynergy.com\/wp-content\/uploads\/2102-Laurence-Associates-Blog-Header-2200x827-1-1536x577.jpg 1536w, https:\/\/totalsynergy.com\/wp-content\/uploads\/2102-Laurence-Associates-Blog-Header-2200x827-1-2048x770.jpg 2048w, https:\/\/totalsynergy.com\/wp-content\/uploads\/2102-Laurence-Associates-Blog-Header-2200x827-1-1200x451.jpg 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\n\n\n\n\n\n\t<div class=\"content-row row \" style=\"border-color: #fafafa; background-color: #fafafa;\">\n\t\t<div class=\"row-bounds\">\n\t\t\t<div class=\"single ww \">\n\t\t\t\t<p><img decoding=\"async\" class=\"alignnone wp-image-11132 size-full\" src=\"\/wp-content\/uploads\/Laurence-Associates-website-logo.png\" alt=\"Laurence Associates Logo total synergy\" width=\"500\" height=\"124\" srcset=\"https:\/\/totalsynergy.com\/wp-content\/uploads\/\/Laurence-Associates-website-logo.png 500w, https:\/\/totalsynergy.com\/wp-content\/uploads\/\/Laurence-Associates-website-logo-300x74.png 300w\" sizes=\"(max-width: 500px) 85vw, 500px\" \/><\/p>\n<p><span style=\"color: #000000\"><strong>About<\/strong><\/span><br \/>\nLaurence Associates are a team of chartered town planners and architects working in an award-winning, planning-led practice which achieves bespoke, high quality results for residential and commercial property schemes across the United Kingdom.<\/p>\n<p><span style=\"color: #000000\"><strong>Number of staff<\/strong><\/span><br \/>\n20+<\/p>\n<p><span style=\"color: #000000\"><strong>Location<\/strong><\/span><br \/>\nCornwall, United Kingdom<\/p>\n<p><span style=\"color: #000000\"><strong>Follow<\/strong><\/span><br \/>\n<a href=\"https:\/\/laurenceassociates.co.uk\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><br \/>\n<a href=\"https:\/\/www.linkedin.com\/company\/laurence-associates\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><br \/>\n<a href=\"https:\/\/www.instagram.com\/ laurenceassociates\/ \" target=\"_blank\" rel=\"noopener\">Instagram<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/LaurenceAssociates\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><br \/>\n<a href=\"https:\/\/twitter.com\/laurenceassoc?lang=en\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><br \/>\n<span style=\"color: #000000\"><br \/>\n<strong>Synergy product<\/strong><\/span><br \/>\nEnterprise<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1>How Laurence Associates\u2019 managers, fee-earners, and clients got clarity amid Covid<\/h1>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Laurence Associates\" src=\"https:\/\/player.vimeo.com\/video\/567343885?dnt=1&amp;app_id=122963\" width=\"840\" height=\"473\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n\n\n\n\n\n\t<div class=\"content-row row no-padding-bottom\" style=\"border-color: #ffffff; background-color: #fff;\">\n\t\t<div class=\"row-bounds\">\n\t\t\t<div class=\"single ww \">\n\t\t\t\t<h3>Challenges<\/h3>\n<ul>\n<li>Inability to create varying rates for fee-earners on specific projects\/stages\/clients\u2019 work meant no clarity over project or stage budgets (or expectations)<\/li>\n<li>Disparate, unconnected systems for project management, timesheets, and budgets meant fee-earners had no clarity on project progress<\/li>\n<li>Unlinked systems for project management and financials meant unclear, un-itemised invoices and increased client confusion<\/li>\n<li>Non-cloud, business and project management systems meant management team couldn\u2019t work together remotely to manage the practice and pipeline during covid<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Benefits<\/h3>\n<ul>\n<li>Ample flexibility to apply appropriate rate amounts for fee-earners across different projects\/stages\/clients\/etc. means they can accurately see how much resource they\u2019ve used on their current budget (in-budget notes means they\u2019re aware of expectations as well)<\/li>\n<li>An integrated, industry-specific software system means fee-earners can more easily keep track of the progress of their projects through budget and time<\/li>\n<li>A complete, industry-specific software platform for business and project management means fee-proposals, project budgets, timesheets, and invoices are all linked \u2014 which means less manual data entry and more clarity across the board<\/li>\n<li>A cloud-based platform means remote collaboration and management are easy, and that means \u2018new-normal\u2019 readiness<\/li>\n<\/ul>\n<h3><\/h3>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"\/wp-content\/uploads\/Kath-Laurence-Associates-500px.png\" alt=\"Katherine Laurence Associates\" class=\"wp-image-11131 size-full\" srcset=\"https:\/\/totalsynergy.com\/wp-content\/uploads\/\/Kath-Laurence-Associates-500px.png 500w, https:\/\/totalsynergy.com\/wp-content\/uploads\/\/Kath-Laurence-Associates-500px-300x300.png 300w, https:\/\/totalsynergy.com\/wp-content\/uploads\/\/Kath-Laurence-Associates-500px-150x150.png 150w\" sizes=\"(max-width: 500px) 85vw, 500px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3>Katherine Shannon<\/h3>\n<p style=\"font-size:14px\">Katherine is responsible for managing and developing the business for Laurence Associates, drawing on her extensive experience to co-ordinate its day-to-day running, client liaison, and HR.  \n<br>\n<br>\nShe also oversees their Quality Management System, ensuring that the company continues to meet European standards in compliance with certification requirements. <\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><span style=\"color: #27b5b7;\"><i>\u201cWe&#8217;ve given the project managers enough security access to be able to see and take ownership of their projects \u2014 the ability to run with them and take more control gives them more autonomy and ability to do their best work.\u201d<\/i><\/span><h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n\n\n\n\n\n\n\t<div class=\"content-row row \" style=\"border-color: #ffffff; background-color: #ffffff;\">\n\t\t<div class=\"row-bounds\">\n\t\t\t<div class=\"single ww \">\n\t\t\t\t<h3>In 2005 Laurence Associates moved from being a sole planner practice.<\/h3>\n<p>That year their new design director, Jason Pledger spearheaded the development of the design arm of the business \u2014 realizing the valuable scope for providing clients with a much more efficient approach with all the design elements of development within the one practice.<\/p>\n<p>\u201cIt goes hand in hand really, and it&#8217;s much more efficient to have it all in-house,\u201d says Laurence Associates\u2019 business manager, Katherine Shannon, \u201cArchitects that work for us who\u2019d previously come from pure architecture, really like the fact that you&#8217;ve got that planning advice on hand while they&#8217;re designing, because it feeds into, and often informs the design process.<\/p>\n<p>\u201cAnd we&#8217;re all obviously using the Synergy software platform. We&#8217;re all using one project and practice management system.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11124 size-full\" src=\"\/wp-content\/uploads\/2102-Laurence-Associates-Blog-List-771x446-02.jpg\" alt=\"Laurence Associates blog total synergy image luxury house\" width=\"771\" height=\"446\" srcset=\"https:\/\/totalsynergy.com\/wp-content\/uploads\/2102-Laurence-Associates-Blog-List-771x446-02.jpg 771w, https:\/\/totalsynergy.com\/wp-content\/uploads\/2102-Laurence-Associates-Blog-List-771x446-02-300x174.jpg 300w, https:\/\/totalsynergy.com\/wp-content\/uploads\/2102-Laurence-Associates-Blog-List-771x446-02-768x444.jpg 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3>Benefits<\/h3>\n<p><strong>Rate groups allow fee-earners to apply different fees to different phases and stages of a project, and accurately see how much resource they\u2019ve used on their budgets<\/strong><\/p>\n<p>Before Synergy, Laurence and Associates\u2019 business and project management comprised disparate spreadsheets, a separate project management software system, and a stand-alone timesheet software.<\/p>\n<p>\u201cWe had different <a href=\"https:\/\/totalsynergy.com\/features\/rates-and-costs\">rates<\/a> of fee-earners doing different things, on different phases, and different stages of various projects. So, we ended up with multiple projects on the legacy system in order to help the fee-earners have some clarity about what their budgets were \u2014 because it was very, very difficult, as they would get a lump of hours allocated to a project \u2014 it just wasn&#8217;t clear enough for them to work out how much time they had for different stages.\u201d<\/p>\n<p>With Synergy\u2019s cloud platform they\u2019re able to allocate different rates to each fee-earner within the one project or stage. They can even assign two different rates to the same fee-earner for different types of work within a stage.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Fee-earners can track the progress of their projects through budget and time<\/strong><\/p>\n<p>Katherine says that Synergy solves the issues associated with project performance tracking for their staff, \u201cbecause you can allocate all the budgets and the time within the different phases and stages. It&#8217;s clear \u2014 it carries through in the documents, to the fee proposal. We&#8217;ve given the project managers enough security access to be able to see and take ownership of their projects.<\/p>\n<p>\u201cOur staff are all highly qualified people and giving them the actual ownership of their <a href=\"https:\/\/totalsynergy.com\/features\/projects\">projects<\/a> \u2014 the ability to run with them and take more control \u2014 gives them more autonomy and ability to do their best work.<\/p>\n<p>\u201cSynergy allows clarity for them. When they look at a project, they can see the financials straight away and see how it&#8217;s been sold to the client.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Linked fee-proposals, project budgets, timesheets, and invoices allow less manual entry and a whole lot of clarity<\/strong><\/p>\n<p>\u201cObviously, we put fee proposals together based on the time we think we&#8217;ll spend\u201d says Katherine, \u201cAnd sometimes we know it&#8217;s going to take longer than the budget, but we want to do the job for other reasons. With Synergy, we can put notes on the system so that project owners are aware of that as well. Again, it takes the pressure off the individual fee-earner because they can see what&#8217;s expected of them, or not expected.\u201d<\/p>\n<p>This sort of clarity means that if they\u2019ve decided a project has priorities over and above profit, the Laurence Associates team can all remain clear where, when, and how much those margins can be sacrificed.<\/p>\n<p>\u201cIn our industry there&#8217;s always going to be occasions where you can see a potential long-term relationship with a new client and take a bespoke approach to how you put together fee proposals and set up different projects.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Remote collaboration and management are easy, meaning \u2018new-normal\u2019 readiness<\/strong><\/p>\n<p>Katherine says that the value of the Synergy software platform only increased in the face of the covid pandemic and associated lock downs.<\/p>\n<p>\u201cIt&#8217;s been really good from a management perspective particularly. For fee-earners, they&#8217;re using the timesheets and they\u2019re looking at the project budgets and so on, but from a management and administration perspective, it&#8217;s meant that we can continue to manage the practice remotely as a group.<\/p>\n<p>\u201cThe <a href=\"https:\/\/totalsynergy.com\/features\/reports\">reporting<\/a> functions meant that we could really do a deep dive into our sales pipeline. We could contact all of our clients and prospective clients straight away and we could use all the custom fields to allocate them different statuses or tags \u2014 so that we knew what was on hold because of covid, what wasn&#8217;t on hold, what was done with. As a result, we got this really clear, realistic pipeline, which is really important when you&#8217;re looking at staffing levels in a crisis like that.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11126 size-full\" src=\"\/wp-content\/uploads\/2102-Laurence-Associates-Blog-List-771x446-03.jpg\" alt=\"Laurence Associates blog total synergy waterfront villa\" width=\"771\" height=\"446\" srcset=\"https:\/\/totalsynergy.com\/wp-content\/uploads\/2102-Laurence-Associates-Blog-List-771x446-03.jpg 771w, https:\/\/totalsynergy.com\/wp-content\/uploads\/2102-Laurence-Associates-Blog-List-771x446-03-300x174.jpg 300w, https:\/\/totalsynergy.com\/wp-content\/uploads\/2102-Laurence-Associates-Blog-List-771x446-03-768x444.jpg 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3>Solutions<\/h3>\n<p>For Katherine, the question of \u2018why Synergy?\u2019 is quickly and emphatically answered with one word: Clarity! Clarity of data for management, to allow strategic, fact-based decision making. Clarity of project budgets and requirements for fee-earners, allowing them to manage their time efficiently and effectively. And, perhaps most importantly, clarity of invoices for clients, allowing them to see where and when time was spent by fee-earners on their project.<\/p>\n<p>\u201cWe&#8217;ve actually started giving work breakdowns for all estimated work. We give monthly breakdowns because we find it so much clearer and it reduces the time spent dealing with client queries \u2014 which are rarely complaints, but often a matter of them not remembering what they&#8217;ve asked for, or losing track as time goes on \u2014 whereas if they can actually see what we&#8217;ve been doing in the breakdown, it saves everyone time and confusion.<\/p>\n<p>\u201cThat\u2019s just an example, and the fee-earners are using it in a much more simplistic manner, but in the management team we&#8217;re constantly in Synergy, constantly using it, and it&#8217;s just&#8230; It&#8217;s really quite the godsend.\u201d<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Katherine is responsible for managing and developing the business for Laurence Associates, drawing on her extensive experience to co-ordinate its day-to-day running, client liaison, and HR.  <\/p>\n","protected":false},"author":1,"featured_media":11127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[6763,6758,6759,6757,6762],"tags":[],"webinar-categories":[],"type-of-webinar":[],"industry":[6804],"region":[6803],"class_list":["post-11130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture","category-industry","category-region","category-synergy-customer-stories","category-united-kingdom-region","industry-architecture-industry","region-uk-region"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Total Synergy customer story \u2014 Katherine Shannon, Laurence Associates<\/title>\n<meta name=\"description\" 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